American Red Cross, Gaston County Chapter :: Together, We Can Save a Life

Lowe's calls Americans to "Pledge to Prepare"

This April, long-standing American Red Cross corporate partner and home improvement retailer, Lowe's, will launch a comprehensive public relations and fundraising campaign calling on all Americans to Pledge to Prepare.

This innovative campaign will combine the preparedness expertise of the Red Cross and Home Safety Council with the marketing resources of Lowe's to build awareness of preparedness and raise visibility around the annual customer donation program. This in-store and online promotion will be a call to action for consumers to "take the pledge" and prepare for emergencies now. Throughout the month of April, Lowe's stores nationwide will collect customer donations to benefit the chapter where the donation is collected.

While the marketing campaign involves both the Red Cross and Home Safety Council, all proceeds of the customer donation program will benefit local Red Cross chapters. Home Safety Council was founded by Lowe's in 1993 and is now its own 501(c)(3) organization. To find out more about Home Safety Council, please visit their Web site, http://www.homesafetycouncil.org. Kidde, a leading global supplier of fire and safety products, will also be a partner in this initiative by donating in-kind and financial support.

The "pledge" is a combination of Red Cross and Home Safety Council safety and preparedness information. Below are examples of the pledge, tailored to a children and adult audience:

Child's Pledge
1. I pledge to…Make a home fire safety escape plan and review it with my family monthly.
2. I pledge to…Learn how to call 9-1-1 in an emergency.
3. I pledge to…Help my family be safe in our home.
4. I pledge to…Tell a grown up if I see a safety hazard so it can be fixed.
5. I pledge to…Tell my friends about my home safety plan and how they can be safe in their homes.

Adult's Pledge
1. I pledge to…Make a home fire safety escape plan and review it with my family monthly.
2. I pledge to…Test all smoke alarms in my home monthly and replace batteries in them once a year.
3. I pledge to…Build a disaster supplies kit to include first aid items, flashlights, batteries, radio and personal items.
4. I pledge to…Learn as much as possible about preventing injuries. I'll consider attending a safety class or a Red Cross first aid & CPR class.
5. I pledge to…Share my safety knowledge to make sure people I care for know what to do in an emergency.

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